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And Finally Artist News Releases
Ed Sheeran enters Christmas number one race – is LadBaby safe?
By Andy Malt | Published on Tuesday 22 December 2020
Just when you thought your sausage rolls were safe, Ed Sheeran released a surprise new single in Christmas week. Although officially on hiatus, the musician released new track ‘Afterglow’ yesterday.
“Hey guys”, he says. “‘Afterglow’ is a song I wrote last year that I wanted to release for you. It’s not the first single from the next album, it’s just a song I love, and hope you love too. Enjoy! Have a safe and happy festive break and New Year’s. Back to dad land for me now”.
And off he went again, just like that. But that’s a pretty big upset in the Christmas number one race. Over the weekend, LadBaby’s ‘Don’t Stop Me Eatin’ took a comfortable lead, but was not completely safe from nearest contender Jess Glynne. And now Sheeran’s got involved. What could this mean?
Sure, LadBaby had already racked up more than 80,000 sales (or equivalent) prior to Ed getting out of the starting blocks. But I think it’s safe to say that anything could happen now. Well, not anything. But Sheeran might score a lot of sales and streams of his new song very quickly.
Watch the video for ‘Afterglow’ here:
