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Electronic music-focussed publishing company Minds On Fire launches
By CMU Editorial | Published on Friday 19 October 2012
New electronic music publishing company Minds On Fire has announced its launch with an IBM ad sync deal.
The company, founded by Simon Harris (formerly of EMI Publishing and Fabric Publishing) and Your Army head James Pitt, announced yesterday that it had signed a deal with IBM to use music by producer Aeph in a global campaign for its Lenovo Yoga laptop range. Due to be screened in cinemas, the ad is directed by Martin Campbell, best known for his work on James Bond films ‘Goldeneye’ and ‘Casino Royale’.
Harris told CMU: “Our aim at Minds On Fire is always to add value to our writers’ careers. One of our main focuses will be securing synchronisations. As an independent we can react quickly to briefs and clear music quickly… something music supervisors appreciate! We have worked hard building sync relationships in Europe and America so hopefully this will be the first of many for Aeph and our other writers”.
Other artists also on the Minds On Fire roster include Eats Everything, Jack Beats, Sinden, Twelfth Planet and Scuba, and the company also administrates publishing for labels such as Cheap Thrills and Smog.
You can find more information on Minds On Fire here and watch the Aeph advert here:
