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Eliah Seton becomes SoundCloud CEO

By | Published on Friday 10 March 2023


SoundCloud has announced the promotion of Eliah Seton to the job of CEO, taking over from the departing Michael Weissman.

The big old rejig at the top of the SoundCloud business also sees the appointment of a new Chair, with Union Square Ventures founder Fred Wilson now leading the company’s board.

Wilson takes over in that role from SoundCloud founder – and former CEO – Alexander Ljung. He will remain on the board though, taking the only slightly made up title of Chairman Emeritus.

Seton joined SoundCloud in 2021 after more than a decade with Warner Music, latterly running the major’s artist services operations. He arrived at SoundCloud as the company put the focus back on its original core business of providing services and support to independent creators.

Commenting on his new job, Seton says: “As the only platform with direct relationships with artists and fans at scale, SoundCloud has a singular opportunity to forge the future of the music industry by unlocking the full power of fandom”.

“I am grateful to Mike for our partnership”, he adds, “[and] to Fred and the board for their confidence, and THRILLED to work alongside our incredible leadership team to realise that vision”.

Meanwhile new Chair Wilson says: “I have served on SoundCloud’s board for more than a decade and can honestly say that I have never been more excited about the direction and leadership of the company”.

“Eliah’s passion for the business of music, relationships and vision are exactly what is needed for the next phase of SoundCloud’s growth”, he goes on. “On behalf of the board, I want to thank Mike for his leadership, dedication and partnership over the past several years and welcome Eliah to this new role”.