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And Finally Artist News
Elvis coming back from the dead to sell stuff
By Andy Malt | Published on Wednesday 27 August 2014
Hey, it’s that thing you’ve all been waiting for – an official Elvis ‘hologram’ (more an optical illusion) available for “exciting entertainment and branding opportunities”. The late singer’s estate has entered into a deal which will allow him to go to work and earn a living, even in his continued death.
The virtual Elvis will be created by Pulse Entertainment, the company behind performances by dead musicians including Tupac. CEO Frank Patterson said in a statement: “We are thrilled about this partnership because we created Pulse to bring brilliant performers like Elvis to the millions of people who love him. Through this digitally re-imagined Elvis, new and younger audiences will be able to see firsthand why he is called the king of rock n roll”.
Meanwhile Jamie Salter, CEO of Authentic Brands Group, which manages the Elvis estate in partnership with the Presley family, added: “For us, working with Pulse is about the opportunity to present Elvis to a new generation of fans who would otherwise never get to see him perform. Our goals for a digitized Elvis are integrity and authenticity, to provide fans with an experience that they love and are proud to be a part of”.
Earlier this year, another of the artists ‘re-imagined’ by Pulse, this time Michael Jackson, got the company involved in a bit of legal action. Hopefully this flogging of a dead horse/singer will go more smoothly.