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EMI launches special electronic music campaign and website

By | Published on Friday 22 June 2012

EMI Electrospective

EMI has launched a new website and is staging a five month promotional campaign called Electrospective, which will look back at the development of electronic music from 1958, and early experiments by the BBC Radiophonic Workshop, through to the rise of electro-pop and the various genres that everyone seems to now be classifying under the header Electronic Dance Music, or EDM.

Tapping into various EMI catalogues, including those of the EMI, Virgin and Mute labels, artists who will feature along the way include Kraftwerk, Brian Eno, Depeche Mode, The Human League, Daft Punk, The Chemical Brothers, David Guetta and Deadmau5.

As well as the website, there will be special compilation and rarity releases, artist interviews via social media, a Spotify app, a roundtable event in London, various competitions and a special strand in the previously reported OpenEMI site for app developers, encouraging tech people to develop new digital products around the major’s electronic catalogue.

Commenting on the campaign, David Rowe, EMI Music’s Vice President Of Global Campaigns, told CMU: “EMI has enjoyed more than 50 years of success with electronic music artists and labels, as demonstrated by the depth and breadth of the albums featured in this campaign. With Electrospective we have a unique chance to work with the genre’s biggest names in order to share this inspiring story with fans on a global level”.

He continued: “The response we have had to Electrospective from our creative, commercial and technology partners has been extremely positive. I would especially like to thank Mute’s Daniel Miller and Wall of Sound/Back To The Phuture’s Mark Jones for their unwavering support, as well all of the artists, producers, DJs and managers that have given their time to be involved in the Electrospective campaign so far”.