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EMI to administrate Endemol’s music rights
By CMU Editorial | Published on Thursday 17 February 2011
EMI Music Publishing has been appointed to handle the administration of music rights owned by media giant Endemol, which includes the themes to TV shows like ‘Big Brother’ and ‘Wipeout’ as well as a big stack of library music. The partnership will be overseen on Endemol’s side by Tracy Davis, who works within the Endemol Worldwide Brands division.
Confirming the deal, EWB CEO Olivier Gers said these words: “Music is a critical component to the brand of each Endemol show and there is great potential to unlock further value from this. Partnering with a world leader like EMI Music Publishing strongly positions us to most effectively harness our music archives around the world and build new revenue streams for our local companies, for the group and others who partner with Endemol to develop their brands”.
For EMI’s side, the major’s VP of Media Business Development, Jonathan Channon, added: “Leading media companies are increasingly realising that they have a genuine opportunity to make their music assets work harder for them, and that’s particularly true for a business like Endemol with such global reach and success. We’re looking forward to working with them on both an international and local level to deliver real value for their impressive music catalogue and library”.
