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Business News Management & Funding
EMMA unveils EMMpower programme
By Chris Cooke | Published on Friday 3 March 2023
The European Music Managers Alliance has formally launched a new programme called EMMpower that will “provide support and capacity building to thousands of music management businesses throughout Europe”, confirming details of a series of market spotlight events and opening applications for a mentorship programme.
Supported by the European Union’s Creative Europe scheme, the EMMpower programme will include research, mentoring, training, networking and events. The market spotlight series will focus on a different European music market each month with experts from that market providing plenty of insight. The first session later this month will focus on Germany, with the UK in the spotlight in April.
Meanwhile the EMMpower Mentorship Programme will connect early-career managers with more experienced peers. Building on EMMA’s previous mentorship work, participants in the new programme will also have access to monthly online workshops.
Confirming all this, EMMA Chair Per Kviman says: “Music managers are the incubators, developers and business-builders of Europe’s creative talent. In a fragmented digital market, where most artists and songwriters operate as self-contained businesses, the role of the manager has never been so important or so all-encompassing”.
“Through rigorous research and by providing strategic mentoring and professional development”, he goes on, “the EMMpower project is aiming to support music managers throughout Europe and to create new networks and communities. I believe this is a landmark opportunity for every type of music entrepreneur and on behalf of EMMA would like to thank the team at Creative Europe for the responsibility they have invested in us”.
There is more information about all this here.
EMMA is a pan-European network bringing together organisations that represent artist managers in Belgium, Finland, France, Germany, the Netherlands, Norway, Poland, Spain, Sweden and the UK. And now Denmark too, with the newly formed Danish music managers association Danske Artist Managers having just joined up.
