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Digital
eMusic add extras to their subscription packages
By CMU Editorial | Published on Friday 30 April 2010
Subscription-based download service eMusic yesterday launched a new programme called A&R, or Access & Rewards. Hey, see what they did there?
It means that as well has having their allotted MP3 downloads each month, eMusic subscribers will have access to exclusive “experiences, offers and discounts” from selected partners, including the Southbank centre (discounts on tickets), Firebox (discounts on music gadgets) and Future Publishing (discounts on entertainment mags). New offers will be regularly added, all designed, eMusic reckon, to the tastes of their more muso customer base.
eMusic Chief Marketing Officer Lee Nadler told CMU: “From providing special deals on audio equipment, to special experiences at venues, festivals and museums, to supporting the broader music community, eMusic A&R Access & Rewards adds more value to the eMusic membership. This is just the beginning, and we will be listening closely to our members as we continue to build and develop the programme”.
