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Media
Endemol buys into Holy Moly
By CMU Editorial | Published on Monday 28 March 2011
TV production giant Endemol has bought a 50% stake in celebrity website Holy Moly in a deal which will apparently see the gossip brand move into TV, music, film and fashion.
Confirming the deal, the site’s founder Jamie East told reporters: “Eight years after starting Holy Moly on a hidden laptop underneath my work desk, no one is more surprised and happy than me to find myself joining forces with Endemol, which I’ve always thought of as the most handsome and intelligent media company on the planet. Their track record for whipping companies like Holy Moly into shape is second to none and I’m really looking forward to the adventures that lie in wait”.
Endemol UK CEO Tim Hincks added: “Holy Moly is a brilliant success story in online entertainment. That makes it a great fit for Endemol and Jamie is an inspired creative talent who we are tremendously excited to be working with”.
