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Business News Deals Marketing & PR
Epic Rights to sell its artist merch via Amazon
By Chris Cooke | Published on Wednesday 13 September 2017
Music merchandise and brand licensing firm Epic Rights has announced a formal tie-up with Merch By Amazon, which will see the former flog clothing and smartphone accessories bearing the branding of artists it works with via the latter’s platform.
Amazon in the US has been pursuing ambitions in the merch space for a couple of years now, its merch set-up being yet another service that could ultimately see the web giant control pretty much every aspect of an artist’s commercial activity. The tie-up with Epic Rights will bring products from Kiss, Aerosmith and John Lennon to its merch store, with official David Bowie, Duran Duran, Wham! and Def Leppard junk all likely to follow.
Says Epic Rights boss Dell Furano: “Amazon not only provides high quality products but also a trusted user experience. By launching artist merchandise on Amazon, we can offer fans the world over a destination for products associated with their favourite bands, while also insuring a seamless purchasing process and reliability of shipping that customers have come to enjoy with Amazon. It’s a great benefit to everyone involved, and adds another engaging layer to the artist’s brand-fan experience”.
Speaking for our future almighty overlords, Amazon’s Ivan Lopez added: “Epic Rights and Dell Furano’s long-standing relationship with legendary artists, and innovative approach, has been renowned in the music industry. We are excited to work with them and develop incremental opportunity for their artists, while delighting Amazon customers with increased merchandise selection and timeless designs”.
