Brands & Merch

Ericsson and Orange do deal with Guetta

By | Published on Monday 9 May 2011

David Guetta

Sony Ericsson and Orange have confirmed they will collaborate on music-based promotions for another twelve months, and their latest partnership will launch with a venture with that David Guetta chap. The deal will mean Orange customers using Sony Ericsson Xperia phones will be able to download an app to access special Guetta type content, like videos and tracks and shit.

Look, here’s the G man confirming all this: “We already have an important and really active community on the web, and I believe that thanks to the application developed with Sony Ericsson, I will be able to interact with a lot of new fans. They will be able to access my music more easily and I will be able to share how passionate I am about my life as a DJ!”

Meanwhile, here are some other quotes from other people.

Sony Ericsson’s Pieter Pierle: “At Sony Ericsson, we are always looking for ways to reward consumers with exclusive experiences they can enjoy on their Xperia smartphones. David Guetta is a natural partner for us; he is a truly global star and understands the importance of communicating via social media. We are looking forward to delivering some amazing exclusives to Orange customers this year with this initiative”.

Orange’s Yves Maitre: “At Orange we are very excited about this latest step in our long-standing partnership with Sony Ericsson. Together, we have a shared philosophy for delivering music excellence. With this latest agreement with David Guetta we are bringing our customers closer than ever to the music they love, delivering a truly exclusive and interactive experience”.