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Essential announces Proper partnership

By | Published on Friday 19 July 2013


Essential Music & Marketing has announced an alliance with Proper Music Distribution, creating what the two firms are dubbing “a new UK powerhouse for independent music”. The new deal follows an announcement by Gem Logistics, which is currently Essential’s partner on logistical matters, that it is moving away from the music space.

Confirming the alliance, Proper MD Drew Hill told CMU: “We are delighted to be starting what will hopefully be a fruitful, long-term partnership with Essential, which is, like Proper, a company that is passionate about music from top to bottom. The synergies between the two companies will only serve to strengthen what Proper and Essential can offer to their existing clients, both labels and retailers, as well as being able to offer THE go-to solution for artists and labels looking for a truly independent distribution or label services deal”.

Mike Chadwick, Managing Director at Essential says: “Gem Logistics has been a great partner, and it’s a shame that the company is leaving the music space. [But] Proper has a great reputation within the industry, especially for its support of independent retailers. The people at Proper intimately understand physical music products and the needs of a company like Essential”.