Business News Deals Live Business

Eventim alliance with SMG Europe goes live

By | Published on Tuesday 29 January 2013


Eventim UK, the British division of ticketing firm CTS Eventim, has announced that a new partnership with arena and venue operators SMG Europe has gone live, with Eventim’s ticketing system now operational in SMG arenas in Manchester, Newcastle and Leeds, and at the Mill Volvo Tyne Theatre in Newcastle and The Whitley Bay Playhouse.

Confirming the new alliance, SMG Europe MD John Sutherland told CMU: “The five year deal with Eventim brings a new focus to our ticketing services. The new platform allows us to respond quicker and more efficiently to the requirements of promoters and the general public. Eventim also has some exciting new ticketing initiatives in the pipeline”.

Meanwhile Eventim UK’s Nick Blackburn added: “During the lead up period to implementation we have reviewed business processes and further enhanced our state of the art technology. The relationship with SMG is very important to us and a real stepping stone in our determination to grow our business in the UK”.