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Eventim launches new division to bring together European promoters

By | Published on Thursday 7 March 2019


German ticketing giant CTS Eventim has been steadily expanding its other interests in the live music business in recent years. And now it is launching a new division to bring together the various tour promoters it has majority stakes in.

That includes concert and festival makers in Germany, Austria, Switzerland, the Netherlands, Italy, Spain and the Nordics, though the new business – Eventim Live – will be headquartered in London. Eventim founder and CEO Klaus-Peter Schulenberg will head up the new division alongside Frithjof Pil, although each of its constituent businesses will still have its own MD.

Schulenberg says that the aim of the new division is to make it easier for artists and agents to access the company’s network of promoters around Europe. It will also provide marketing, data and technology support to all the promoters in that network.

All this was unveiled by Schulenberg at the ILMC conference in London yesterday. He said: “Eventim Live offers artists of all genres the most convenient access to the largest possible audience in Europe. Anyone who plans their performances with one of our promoters gains access to a unique network that transcends national borders. Eventim Live combines international reach with local know-how, entrepreneurial spirit with financial solidity and the biggest festivals in Europe with the most exclusive club concerts”.