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Ex-Anorak directors announce new PR agencies

By | Published on Thursday 21 March 2013


Anorak London co-founders and directors Emily Cooper and Laura Martin have announced the launch of two new PR agencies, named Everything Counts and Real Life PR. This following the announcement earlier this week that Anorak is to close at the beginning of next month. Though Cooper and Martin are operating separately now, they will still work together on some projects.

Of her new company, Everything Counts, Cooper told CMU: “I’m excited about being able to dedicate all of my time to working with artists and events again as opposed to running a large team – it’s the reason I got into the industry in the first place. I’m also a digital geek and this is a natural direction for me to take”.

Martin added: “We’ve had an extremely successful ten years and broken countless artists over this time. We have had high levels of success as a business in this ever changing industry but it has come to a point where we would both like a change – we want to quit whilst we are ahead in order to pursue new personal challenges”.

At launch, Everything Counts will represent LIFE, Pascal, and Young Knives, while Real Life PR will work on Foals, Metronomy, Rainy Milo, Bugged Out Weekender, Optimus Alive (Lisbon) and The Comedy Hullaballoo. Both companies will work together on Øya Festival and Pitchfork Music Festival: Paris.

More information and contact details here:

Everything Counts:
Real Life PR: