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Example signs US deal with Mercury
By CMU Editorial | Published on Monday 16 January 2012
Brit pop bloke Example has signed a US record deal with Universal/Mercury, it has been announced. The rapper, who is signed to Ministry Of Sound in the UK, will release his fourth album later this year.
Example told CMU: “I’m pleased to have signed to a major label like Universal/Mercury in the US. It was important to me to sign with someone who understands not only my ambitions but also the way I work. I want to do it on my own terms, I enjoy a good challenge and can’t wait to get started”.
Mercury’s US president David Massey added: “Everyone here is very excited to be working with Example, a world class songwriter and performer who is now a leading force in the live arena. A true modern day rock star who is at the forefront of the new wave of exciting electronic music exploding here in the US”.
Ministry Of Sound MD David Dollimore said: “It’s important for us to see commitment and passion from labels we partner with, David Massey and his team certainly showed that. The US market is primed for an electronic artist like Example, he is the real deal, a rockstar making hit songs and exciting, cutting edge dance music. He is the only artist making dance tunes with huge choruses, think a hybrid between Skrillex and Coldplay”.
Yuk. UK fans can catch Example live in April when he heads out on a ten date arena tour.
