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Expand your music business know-how in 2020 with CMU Insights training

By | Published on Monday 6 January 2020


As 2020 begins, the music industry is still in flux. While the ten-pound-a-month subscription streaming market matures, the micro-licensing of user-generated content platforms is rising in importance, and other alternative digital music business models are starting to emerge.

The relationship between artists and labels – and songwriters and publishers – continues to evolve, while music marketing campaigns are reinvented for the streaming/social age, and everyone is still working out what to do with all the data that is now being captured.

And while the live sector boomed as the record industry went into steep decline in the 2000s, could the live side of the business be heading into a tricky decade now that recorded music is growing again? Meanwhile, it feels like we are finally ready for a proper ticketing revolution.

With all those changes occurring, it’s more important than ever to understand the inner workings of each strand of the music business, and how all those strands interconnect. And to get up to speed on all the innovations and reforms that are actually making an impact.

Which is where the training and events provided by CMU Insights come in – helping people to navigate and understand the modern music business. We have a number of training courses coming up in the first few months of 2020.

For the first time ever, we are running our popular copyright and marketing courses as webinars, meaning people can sign-up and take part wherever they are in the world.

The music rights programme (Monday evenings in February) provides a comprehensive and easy-to-follow guide to copyright law, the different music rights, the ins and outs of music licensing, and the different ways that artists, songwriters, labels and publishers generate revenue around their intellectual property. Click here for more info.

The marketing programme (Monday evenings in March) provides a beginner’s guide to music marketing and fanbase building. It looks at all the different elements of the modern music marketing toolkit, and how artists and their business partners employ them. It then puts the spotlight on social and digital tools, and then music media and music PR campaigns. Click here for more info.

Alongside the seminars, we are presenting another edition of our ‘Dissecting The Digital Dollar’ masterclass at the London HQ of Lewis Silkin. Based on five years of research work for the UK’s Music Managers Forum, this half-day session provides a concise and user-friendly overview of the very complex streaming music business. The next edition takes place on Monday 2 Mar 2020 – click here for more info.

In addition to the open seminars and masterclasses, CMU Insights also provides in-house training for a wide range of music companies. We have a whole stack of off-the-shelf sessions to choose from, which we can then evolve to suit each company’s training needs. For an outline of all the sessions currently available click here.

Finally, don’t forget CMU Insights also helps people to navigate and understand all the latest trends and developments in the music business at various conferences around the world with our speed briefings. In the next couple of months we’ll be presenting briefings on song royalties, streaming deals, music distribution and music education at events like Eurosonic, Output and MENT. Get all the info on those here.

To discuss CMU’s training services in more detail do get in touch at