Digital

Facebook and MySpace to pair up

By | Published on Thursday 18 November 2010

I think there have probably been enough big announcements this week already, though this one does have the potential to actually be slightly interesting. Maybe even very interesting, but let’s not all jump around the room just yet.

Last night Facebook and MySpace sent out invitations to journalists to watch a joint announcement via webcast at midday West Coast time (8pm in the UK). The announcement will be made by MySpace CEO Mike Jones and Facebook’s VP of Partnerships & Platform Marketing Dan Rose.

It’s generally expected that it will be announced that MySpace is adopting the Facebook Connect login system, which would mean that MySpace users would no longer need to register and deal direct with the clunky News Corp-owned social network, which was revamped in the UK yesterday. This would mark a significant move towards MySpace being solely a clunky entertainment portal.



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