Digital

Facebook buys Instagram

By | Published on Tuesday 10 April 2012

Instagram

Facebook is spending a mere billion of its loot buying popular mobile-based photo-sharing service Instagram. The photo service will stay separate from the social network, Facebook bosses have said.

Facebook chief Mark Zuckerberg said the acquisition was significant because his company didn’t usually buy companies that were so established, and had so many existing users, adding that other such takeovers are not likely in the future.

Regards keeping Instagram as a standalone entity, he continued: “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook”.

Facebook’s purchase of Instagram came as the company offered an Android app for the first time, the service previously only being available on Apple devices.

Read Mark Zuckerberg’s full statement here.

And Instagram CEO Kevin Systrom’s statement here.



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