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Digital
Facebook launches timeline for pages, dumps default landing tabs
By CMU Editorial | Published on Thursday 1 March 2012
Facebook has begun rolling out its new Timeline layout to fan pages, having started the changeover for user profiles at the end of last year. The move means a dramatic redesign, and the end of default landing tabs, which could have dramatic consequences for bands using apps like as RootMusic’s BandPages to enhance their Facebook presence.
Although apps installed on pages will still be available to access, it will no longer be possible to set them as the first page users who have not yet ‘liked’ the page see when they click through to it. For many companies and artists, these default tabs have been used as a way to drive new ‘likes’, with some bands offering access to music or other content in exchange for a ‘like’.
Despite this, RootMusic remained optimistic about the changes today, saying: “Timeline creates a lot of new opportunities for BandPage, and we are very excited to bring you new features and additions that will make BandPage even more useful for musicians and fans”.
And if you want to see what the new Timeline looks like, oh look, we’ve gone and got one.
