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Business News Digital Labels & Publishers
Facebook music video plays to be counted in Billboard charts
By Andy Malt | Published on Thursday 4 March 2021
Billboard has announced that it will begin to include streaming data from Facebook in its US music charts later this month. Though only when official music videos are streamed.
Plays of officially licensed music videos on the social media platform will count towards the Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts and other charts that incorporate streaming data, beginning on 27 Mar. Video plays will be counted as ad-supported on-demand streams for the purposes of chart inclusion.
“Music availability and consumption continues to increase at a remarkable rate and the industry has seen incredible innovation across many digital platforms”, says Silvio Pietroluongo, SVP Charts & Data Development for Billboard and chart compiler division MRC Data. “We are excited to announce the inclusion of Facebook’s US premium music video streams to … Billboard’s charts, including the Billboard Hot 100, Billboard 200 and Billboard Global 200, further expanding the most comprehensive view of music consumption and trends impacting the business”.
VP Business Development & Partnerships at Facebook, Tamara Hrivnak, adds: “Artists deserve recognition in music charts for the social capital they drive and the social discovery they fuel. Adding music video plays on Facebook to the Billboard charts is an important step in the right direction”.
“On Facebook, music videos represent so much more than just the video itself”, she goes on. “It’s about creating a new channel for social experiences around music so you can discover a new artist from a music video shared by an artist you follow or a friend in News Feed, connect with other fans who share your passion in a Facebook Group dedicated to your favourite artist, and react to a video in real time as it premieres, all on the same platform”.
Yeah, whatever. Facebook added official music videos to its Watch service in August last year.
