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Brands & Merch Business News Deals Live Business
Farah partners with Roundhouse on new talent initiatives
By Chris Cooke | Published on Thursday 17 September 2015
Clothing brand Farah has launched a new initiative as part of its alliance with the Roundhouse, in which young talent taking part in the Camden venue’s Resident Artist scheme will have the opportunity to play pre-gig sets under the brand Farah Presents.
The aim is to let new talent utilising the Roundhouse’s studio and rehearsal room facilities to have the opportunity to play to audiences for other gigs in the building in a bid to build profile and fanbase. There will also be opportunities to play beyond the building – two Roundhouse residents played under the Farah Presents banner at Bestival last weekend – plus the brand will support some of the venue’s educational workshops.
Confirming all this, Roundhouse’s Corporate Partnerships Manager Francesca Hayward told reporters: “We’re really excited to have the support of Farah for a third year running, but this year really does offer such an incredible opportunity. Our Resident Artist programme aims to offer support, professional opportunities and progression routes into creative industries and this new partnership with Farah complements all elements of that”.
Meanwhile Farah Global Head Of Marketing Mia Zackrisson added: “We are honoured to be working with Roundhouse charity and the Resident Artist programme to support young people to gain experience within a variety of art forms. We are looking forward to develop our relationship this year and creating some great opportunities for the artists who are part of the project”.
