This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch
Fiat tie up with Faithless
By CMU Editorial | Published on Thursday 22 July 2010
Following their deal with Tesco, who exclusively sold their last album, Faithless have now entered into another brand partnership, this time with Fiat which, at least, alliterates. The partnership will cover the dance band’s upcoming single releases and live activity, and will specifically see the band tied up with the car giant’s Punto Evo car.
Fiat UK Marketing Director Elena Bernardelli told CMU: “Punto Evo is leading the way in innovation, so we were thrilled to get involved with another music initiative that reflected our forward-thinking approach. Faithless were the perfect collaboration for us due to their legendary status and creative approach to their work. Like us, they were really keen to develop a true collaboration where both parties had a positive impact on the creativity and production output of our joint work”.
A statement from the band says: “We were really excited to be approached by Fiat to work together on some creative ideas and find new ways of reaching our fans”.
More specifics of what the partnership will involve should be announced in due course.
