finetunes launches new digital promo tool

By | Published on Tuesday 19 October 2010

Digital distributor finetunes yesterday announced the launch of Campaign Manager, a new promotional tool that the company will showcase at this week’s Amsterdam Dance Event.

The company says the new service will enable labels to reduce the cost and workload associated with digital PR campaigns, enabling it to more easily send information and make preview music available to DJs, journalists and other partners. It seems, amongst other things, Campaign Manager is designed to help labels move away from physical promo CDs to digital promos, but in a journalist friendly way, I think.

finetunes Project Manager Rodja Schmitz-Hübsch told CMU: “In developing the Campaign Manager we have been working to create the most powerful digital promotion solution possible for our labels. Not only does Campaign Manager save our clients’ precious time with its three-minute campaign setup, but also costs much less than competitive services – yet still offering all the features you would expect from a digital promotion tool in 2010”.