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Five Live Nation festivals to be sponsored by used car website

By | Published on Wednesday 26 May 2021

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Live Nation has announced that five of its UK festivals – Latitude, Creamfields, TRNSMT, Isle Of Wight Festival and Edinburgh Summer Sessions – are now sponsored by Cinch. Not familiar with Cinch? Well, it’s only “the UK’s fastest-growing online used car marketplace”.

Cinch will have headline sponsorship across all five festivals in a multi-year deal beginning as – it is hoped – live music and outdoor festivals return to the UK as pandemic restrictions are lifted later this summer.

“Brits have foregone their summer festival experiences over the last year while we all worked as one to stay apart”, says Cinch’s Chief Customer Officer Robert Bridge. “Now it’s time to get together and have fun. Cinch couldn’t be more excited to team up with Live Nation to help make possible the most memorable summer of music for years to come”.

If you’re wondering how this partnership makes sense, Bridge can explain that for you too. He says: “We’re all about making life easier for motorists; letting them find and buy the used car that’s just right for them, completely online, and totally faff-free. So, it makes sense that we’ve got plenty of faff-free experiences and treats lined up for customers and ticketholders going to the festivals, as well as helping some lucky customers have the festival experience of a lifetime. For everyone who can’t be there, we’ll be backstage sharing exclusive content and behind-the-scenes action across all of our social channels”.

So, you see, it’s all based on a lack of faff. No one likes faff. Especially at festivals. But hey, right now you probably want someone to talk about this used car marketplace some more, right? Good, because here’s Live Nation’s President Of Marketing Partnerships, Jim Campling…

“We are hugely excited about working with Cinch across many of our UK festivals in 2021 and 2022”, he says. “As a new and painless way of buying cars online, Cinch’s business is smartly addressing changes in consumer behaviour while delivering a physical product that empowers people to explore and create amazing memories. We’re going to see a tremendous boom in domestic travel this summer and we’re all ready to hit the road again to create new memories together. Whether it’s getting to and from festivals, exploring a new part of the country or finding a new way to commute, Cinch can provide our fans with a revitalised sense of independence and exploration via car ownership”.

More than anything, I think we’ve just been tricked into running an advert for a used car website, which wasn’t how I saw my Wednesday going. Do please remember that cars are bad and you can get public transport to all of these festivals.

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