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Former Roadrunner promotions head launches new agency

By | Published on Tuesday 12 June 2012

Roadrunner Records

Following the news in April that Warner Music’s Roadrunner label would cut back on many of its non-US operations, with other Warner units taking over large parts of the division’s international work, the rock label’s former Head Of Promotions in the UK, Austin Collins, has announced the launch of a new radio and TV promotions agency that will handle Roadrunner’s roster over here, and also look to work with similar artists signed to other labels in the plugging space. It will be called AC Promotions.

Confirming the launch of the new company, Collins told CMU: “The launch of the new company comes with mixed emotions. It’s very, very sad that such an iconic, cutting edge and truly unique global brand such as Roadrunner, run by such a dedicated and talented team, has closed so many operations outside of the US. The label’s UK team are the most incredible, creative, passionate and hard working group of individuals I have ever been blessed to know, let alone to work with, as part of a team”.

“Over my years as Head Of Promotions at the label, I’ve been privileged to work with some of the world’s most successful, cutting edge, genre defining and awe inspiring artists, delivering some very special moments: Mastodon on ‘Later With Jools Holland’; Slipknot playlisted on daytime Radio 1 (multiple times!); the likes of Nickelback and Slipknot going from playing the Astoria to having multiple sold out arena tours; multiple gold, silver and platinum UK selling albums and artists… it’s been quite a ride!”

“But to be able to continue working with these artists is really incredibly flattering and very exciting indeed. To add to this fact that I can now look to work with many other of the world’s finest artists, outside of the RR roster for the first time in many years, really is the icing on a slightly strange tasting, but very sweet cake! AC Promotions looks forward to keep working with the world’s finest artists and continuing to push the boundaries and deliver many ‘firsts’ for the world of rock and further afield…”

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