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Frank Ocean misses Grammy deadline for both new albums

By | Published on Tuesday 18 October 2016

Frank Ocean

Frank Ocean released two albums this year but he won’t even get one stinking Grammy award for his efforts. What was even the point?

According to Billboard, the 30 Sep deadline for submitting records to be considered for the Grammy Awards was missed for both albums, ‘Endless’ and ‘Blond(e)’. So nothing was learned from the lesson of Drake.

The reasons for Ocean’s missed Grammy deadline remain unclear. Although it is possible that Universal failed to submit ‘Endless’ out of anger that the musician self-released a more highly publicised album two days after it came out. Then his management, unaccustomed to having to submit awards applications, just didn’t get around to it for ‘Blond(e)’.

Or maybe this is all just part of the release strategy, building more mystery into the campaign on top of that whole ‘e’ thing. Yeah, I liked the first theory better too.