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Frukt rejig and recruit

By | Published on Wednesday 21 January 2009

London based music consultancy FRUKT has announced a rejig of its executive line up, seemingly in preparation for both UK and global expansion.

First up, Anthony Ackenhoff, co-founder and previously MD, will take on the new title of CEO and a particular role looking at growing the firm’s international business. Jeremy Paterson, currently Director Of Activation, will become MD and coordinate UK operations on a day to day basis.

In addition to all that, the company has hired Oli Trethewey, previously for OMD Fuse, to the role of Business Development Director.

Ackenhoff told CMU: “Our structure now better reflects our on-going growth, as well as allowing us to look to new clients seeking expertise in forming creative and relevant ways to engage with consumers through music. We believe that as the economy enters a period of growing scrutiny for marketing budgets that music can, and will, play an increasingly integral and cost-effective part in consumer engagement and retention strategies”.



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