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Gaga and Carter part company

By | Published on Tuesday 5 November 2013

Lady Gaga

Lady Gaga has parted company with her long time manager Troy Carter, according to The Hollywood Reporter and various other US media.

Carter, a much admired artist manager and regular on the music and tech conference circuit, has worked with Gaga since 2007, when he was asked to represent the singer by Vincent Herbert, who had signed her to his Interscope-affiliated label Streamline Records.

Although Carter himself admits that Gaga had a very strong vision of where her career would go from the start, the manager is credited with helping the singer build a very lucrative global business, and especially in advising her on the use of online channels to build and engage a worldwide fanbase.

The manager once said that his relationship with Gaga centred on the balance between creative and business objectives, with her making 95% of the creative decisions, him 95% of the business ones. Though with rumours suggesting the two have now ended their alliance over “creative differences”, perhaps Carter was pushing for a 6% control of that side.

Although there has been no official comment from either party, one of those insiders told the Reporter that Carter felt “liberated” after standing down from his Gaga duties. It means he can spend more time on his other management clients, including John Legend, as well as his recently launched record label venture with Universal’s Capitol Records.



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