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Gaga manager signs ‘rock star violinist’ Lindsey Stirling
By Aly Barchi | Published on Friday 3 May 2013
As-seen-on-YouTube ‘dubstep violinist’ Lindsey Stirling, the Skrillex of neoclassicism, has signed a deal with Lady Gaga’s manager Troy Carter.
Stirling, whose ‘Crystallise’ clip has been watched over 57 million times, wants to stay primarily an online artist, a move that – given the fate of certain other one-time ‘YouTubers’ – might be a wise idea.
She says: “I’m going to continue using the model I’ve always used. It’s not: ‘I used that to build my career and now I’m going to jump over to a major record label’. When you’re a YouTuber you have a creative control because it’s just you and your audience”.
Adding: “YouTube is a place where you can make money. The money is increasing. It used to be very minimalistic but now YouTube is selling ad space for more so it’s becoming more of a substantial market all the time”.
Stirling’s co-manager Ty Stiklorius adds: “We are focused on YouTube with Lindsey because that’s what she built and that’s where she is. Real big brand name musicians are still trying to find their way there. Jay-Z’s a huge name but he hasn’t done on YouTube what Lindsey Stirling has done”.
