Artist News Brands & Merch Business News Deals

Gene Simmons signs new merch licensing deal

By | Published on Tuesday 19 November 2019

Gene Simmons

Never a man to shy away from a bit of merch, Kiss bassist Gene Simmons has signed a new worldwide deal with the brand licensing folks at IMG.

Already they’re planning to have things like Simmons-related clothing, homeware, car stuff, travel accessories, video games and electronics on sale by next year.

“Gene Simmons is a branding and merchandising maven and we are so excited to be working with him”, says IMG’s VP Licensing Gary Krakower. “Together, we will use our extensive skills base, relationships and experience to showcase Gene’s iconic style and personality”.

“Maven”. That was the word I was looking for. You don’t see that word enough. He could also have gone with ‘doyen’. Or ‘passionate sell out’.