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Gig clip app TagMix announces partnership with Warner Music

By | Published on Wednesday 10 November 2021


An app that aims to allow gig-goers who film clips of a show on their phone to access better quality audio has announced a strategic partnership with Warner Music, which will give it access to some of the major’s artists and their shows.

TagMix says that its app has been built “to instantly enhance videos of live events like clubs, gigs and festivals by replacing the audio with a real-time, pro-quality audio stream, straight from the mixing desk”. This, it adds, enables “consumers to upgrade their experience with pro-visual assets” and “helps them share the moment in an easy and frictionless way”.

Confirming the partnership with Warner, TagMix CEO Andy Dean says: “We are THRILLED that Warner Music Group has come on board at what is a pivotal time for the business. Given that live events have been severely impacted by the recent pandemic, we are very much looking forward to being able to work hand-in-hand with WMG and its artists to both expand our offering in the gig scene and to offer greater value to both musicians and fans”.