This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Media
Global launches “old skool anthems” station Capital Xtra Reloaded
By Andy Malt | Published on Monday 2 September 2019
Global has announced yet another new radio station. Deviating from last week’s trend (two is a trend, right?) of launching new stations under the Heart brand, it has now announced new Captial Xtra offshoot, Capital Xtra Reloaded. The offshoot of an offshoot will play old school anthems from way, way, way, way, way, way, way, way, way, way, way, way, way, way, way back in the early 2000s.
The station is actually promising to play “the greatest old skool anthems of all time”, and the playlist does stretch back further than the early 2000s occasionally, but when I tuned in just now they were playing a track from 2011. It’s quite possible the whole thing is designed as a comment on our short attention spans in the age of social media but oh look a video of a kitten.
Giving nothing away about this ulterior motive, Capital Xtra’s Deputy Managing Editor Al Smith says: “This is a hugely exciting time for Capital Xtra as we launch a brand-new station dedicated to the biggest old skool anthems of all time, playing classic after classic, non-stop, 24/7. It’s the perfect time to expand the Capital Xtra brand as we celebrate record audience figures, with 1.9 million listeners now tuning in every week”.
The new station is available on DAB, smart speakers and online.
