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Business News Live Business
Goldenvoice announces EDM alliance
By Chris Cooke | Published on Monday 25 November 2013
Because no one is anyone in live music these days without at least some interests in all things eeeeeedeeeeeeeeee-em (or EMC, if you prefer), AEG subsidiary and Coachella maker Goldenvoice has announced one of those “strategic partnerships” with a San Diego-based dance music operator called LED. I’ll bring the drugs, you bring the bleeps, let’s get this party started.
A relatively new entrant into the burgeoning EDM scene Stateside, LED operates two clubs and has promoted hundreds of club nights and several festivals. Confirming the alliance with Goldenvoice, co-founder Johnny Shockey told Billboard: “It doesn’t change much as our operations go; it’s more about expanding, and having access to the resources of AEG and Goldenvoice. Financial resources, but also different towns and cities; San Francisco and Los Angeles, as well as San Diego”.
For AEG, the alliance gives the firm an interest in a West Coast-based EDM competitor to Insomniac Events, arguably the dance music market leader in the region, and which became an offshoot of Live Nation earlier this year. From Goldenvoice’s side, President Paul Tollett said: “With the respective growth of Goldenvoice and LED the past few months, teaming up will allow us both increasing our presence throughout California, and in new projects to come”.
