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Great Escape Conference kicks off tomorrow – CMU to put the spotlight on music education, digital dollars and music marketing

By | Published on Tuesday 7 May 2019

The Great Escape 2019

Ladies and gentlemen, it is officially Great Escape week, and don’t forget that the TGE Conference kicks off at 10am tomorrow morning (ie Wednesday 8 May) with the first of the CMU+TGE Conferences, putting the spotlight on music education.

The full-day Music Education Conference, running from 10am to 5pm at Jurys Inn Waterfront, is open to all TGE delegates and conference pass holders, plus a few standalone tickets are also still available. The day is all about bringing music educators and the music industry together, so that educators, employers and music industry leaders are better aligned.

It will include updates on the Pathways Into Music research work CMU launched last year, which is mapping music education in the UK, to fully explain what music education is – in its widest possible sense – and how it is funded, accessed and delivered. Other debates during the day will look at what music education is for, what should be in the music curriculum in schools and colleges, and how music employers can support the education sector.

The day will then conclude at 4.10pm with an artist perspective, with Chilly Gonzales in conversation. Last year he launched his own ground-breaking music education programme The Gonzervatory. At TGE he will explain why he set The Gonzervatory up and how it all works. And also how we can build bridges between musical disciplines and in doing so ensure music education works for everyone.

On Thursday the CMU+TGE Conference is all about Digital Dollars. The full-day programme brings together all the work CMU Insights has done with the UK Music Managers Forum over the last five years on dissecting the digital dollar, providing a concise and user-friendly guide to how the streaming business actually works from a rights and royalties perspective. Over the day, the mechanics will be explained, the latest trends explored and the key talking points debated.

MMF will also launch the latest of its Digital Dollar guides, explaining the complexities of how songwriters are paid their streaming income, and revealing why some of that money is almost certainly getting stuck in the system. And then, at the end of the day, Downtown Music CEO Justin Kalifowitz will be in conversation, talking about how his company has innovated over the last decade to better meet the needs of artists and songwriters in the streaming age.

The final CMU+TGE Conference on Friday puts the spotlight on music marketing. Sponsored by BPI, it will begin with a speedy overview of all the key elements of the music marketing toolkit. We’ll look at the respective roles of radio, the music press, social media, advertising and influencer marketing, and then focus in on playlists, content and data. Then, in the afternoon, the conversation will move to how marketing campaigns are evolving with the shift to streams.

At the conclusion of the day, Cassandra Gracey – who heads up Sony Music’s 4th Floor Creative division – will be in conversation, explaining what that division does and why it was created, and discussing why content, data and partnerships are now key in ensuring artists and the albums they release can truly stand out.

All three of the CMU+TGE Conferences take place in the main room at Jurys Inn Waterfront, the new hub of all TGE Conference activity this year. Alongside the CMU conferences there are, of course, a plethora of partner panels, delegate parties and other networking opportunities, all on top of the hundreds of great artists and bands playing in venues all over Brighton from Thursday through to Saturday. Full info on it all here.