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Grooveshark to use streaming data to book live events
By Andy Malt | Published on Monday 3 November 2014
In its latest bid to convince the music community that it can be a help, rather than a hindrance, and with the record industry still out for blood, Grooveshark has now turned its attention to the live business, with a new programme of live events, called Grooveshark Presents.
Announced last week, the company reckons its streaming service of dubious legality can help reduce risk for smaller acts looking to tour, by employing Grooveshark’s data to ensure they only play where there is an audience for their shows.
In a statement, Grooveshark CEO Sam Tarantino said: “With Grooveshark Presents we are removing the significant risks promoters take in booking talent, simply by combining the intelligence gathered from our streaming platform with our unique ability to communicate with our listeners. Live events are in our DNA, as our heavily millennial listener base consumes music online, but spends on music offline. This is a significant step in how Grooveshark organically bridges artists and fans with technology”.
The first event will take place in Grooveshark’s home town, Gainsville, Florida, with performances from Autograf, Happy Accidents and Bells & Robes, on 10 Nov.
