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Brands & Merch
Hasbro announces alliance with Swizz Beatz
By CMU Editorial | Published on Tuesday 16 August 2011
Board games company Hasbro has announced an alliance with hip hop type Swizz Beatz who will front a new version of the 80s game Simon Flash, which has been relaunched this year.
The game is an updated version of popular 80s game, Simon. Basically players have to remember colour sequences by pressing coloured buttons the light up and make sounds. The new version works the same but doesn’t look as good. Presumably they’re hoping that if a celebrated hip hop producer stands next to it, no one will notice that.
Anyway, confirming their partnership deal with Swizz Beatz, the CEO of the agency who brokered the arrangement, Maurice Hamilton, told reporters: “This is another great partnership for all parties involved. We look forward to a long and healthy relationship between Hasbro and Swizz Beatz”.
