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Hatsune Miku models for Vogue

By | Published on Thursday 19 May 2016

Hatsune Miku

Hatsune Miku has appeared in the latest issue of Vogue modelling clothes designed by Givenchy’s artistic director Riccardo Tisci. Which is pretty good going for someone who doesn’t actually exist.

The J-pop star began life as the mascot for vocal generation software Vocaloid, and has gone on to perform live in hologram form, pulling songs from a catalogue of thousands created by the programme’s users. Her most high profile moment to date was supporting Lady Gaga on her 2014 US tour.

“She’s so cool”, Riccardo told Vogue. “It’s insane – Japan is 20, 30 years ahead of the rest of us. She is a travel guide to the future”.

“The collaboration with Vogue was a new and exciting challenge for us”, added Guillaume Devigne of Crypton Future Media, the company behind Vocaloid and Hatsune Miku.

“Haute-couture is an unfamiliar territory for us, so we worked hard to design this CG composite featuring an exquisite Miku whom Vogue could identify with, while making sure we didn’t aim for realism. No one wanted the photo to look like a model cos-playing as Miku. It had to be Miku wearing a Givenchy dress”.

Read more and see an image from the photoshoot here.



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