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Heat launch new c’leb-free spin off
By CMU Editorial | Published on Thursday 5 March 2009
From Bauer closures to new titles from the publishing firm. C’leb title Heat has launched a new offshoot called Heatworld, which will come as a supplement to its parent title several times a year.
The new supplement will be celebrity free – it’s strapline is “because there’s more to life than Celebrity (who knew?!)” – though from what I can see the celebs will be replaced with the publishing equivalent of a freak show, so I’m not sure it’s going to do any more to the average reader’s intellect that the latest embarrassing photos of some Big Brother contestant of old.
Explaining the motivation for the new magazine, Heat Editorial Director Julian Linley told reporters: “Heatworld magazine will be unlike anything else on UK newsstands. The idea came from us realising that the daft and the downright hilarious stuff we find ourselves obsessing about in the office isn’t always to do with celebrities. And there’s nothing more valuable to our audience than laughing out loud”.
The first issue of Heatworld is in the current edition of Heat. Somewhat confusingly, Heatworld is also the name of Heat mag’s website, though that is mainly celebrity focused like the main magazine.
