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Media
Heat TV channel to launch
By CMU Editorial | Published on Thursday 24 May 2012
Box Television, the music channel operator co-owned by Channel 4 and Bauer Media, has announced it is launching another telly channel built around one of Bauer’s existing media brands, Heat TV. Although primarily a music channel, the new service will also feature entertainment and celebrity news and some sort of social media interaction gubbins.
Box Television MD Gidon Katz told CMU: “It is extremely exciting for us to be able to add an iconic and hugely popular brand to our channel portfolio. Heat’s unique editorial tone and massive consumer influence gives us the tools to reinvent Sky and Virgin’s music offerings in the same way that 4music changed the Freeview music landscape”.
Meanwhile Heat Editor Lucie Cave added: “The Heat brand has defined celebrity culture for over ten years in print, online and on the radio. We’ve amused, delighted and, yes, enlightened ‘the heat generation’ in every way but one: TV. So now we’re taking that over too with a 24/7 mix of celeb news as it happens, amazing music, unparalleled access and entertainment”.
The Heat TV service will launch on the Sky and Virgin Media networks on 3 Jul.
