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Brands & Merch
Heineken pulls out of Benicassim
By CMU Editorial | Published on Friday 13 August 2010
Beer manufacturer Heineken has ended its support for Benicassim, after ten years as the Spanish festival’s main sponsor.
Vince Power took full control of the festival this year, after working closely with its founders for three years, but saw attendance drop to 127,000 from last year’s 200,000.