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Her? She is Mariah… the melodic juice maker
By Chris Cooke | Published on Wednesday 18 June 2014
Now, not only has your very own “elusive chanteuse” been very busy making you all a brand new album, she’s also been slaving away, often through the night I’m sure, to create for your personal consuming pleasure a brand new soft drink.
But not any old drink, oh no, Mariah Carey’s not interested in making, bottling, shipping to the high street and then attaching her very own name to any old soft drink. This drink is “a melodic beverage”. Which might sound like meaningless nonsense at first, but that’s what you all initially thought about Troy Carter’s Pop Water, wasn’t it? And look how you all changed your minds about that.
Tweeted Carey yesterday: “Introducing BUTTERFLY, my refreshing new drink, available now at Walgreens & Duane Reade! Be sure to scan the bottle!”
Yes, do be sure to scan the bottle. Don’t put it into your scanner though, or try to photocopy it or something. This scanning will require an app to be installed on your phone, with which you can photograph your bottle of melodic juice to unlock “an exclusive experience”.