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Hipgnosis acquires Benny Blanco catalogue

By | Published on Wednesday 7 August 2019

Benny Blanco

Always acquisitive song-focussed investment outfit the Hipgnosis Songs Fund has acquired the publishing rights to everything songwriter and producer Benny Blanco has released since 2015. This includes songs written for and with Justin Bieber, Maroon 5 and Ed Sheeran.

“In a week when Benny is at number one with Shawn Mendes and Camilla Cabello, it’s fortuitous to have closed our deal and welcome him to the Hipgnosis family”, says the firm’s founder Merck Mercuriadis. “Benny’s been having number one songs for the last twelve years now, ten of them since 2015 alone”.

He goes on: “That longevity, to be able to write number one songs consistently for more than a decade, and to have made incomparable contributions to establishing the most important artists of our time, is an almost impossible feat. He has literally defined the modern pop era in a way that very few others can lay claim to”.

Hipgnosis aims to persuade investors to put their money into song rights, rather than more traditional investment portfolios. The company reckons that it can provide reliable and significant returns, while bringing in a new source of revenue to the music industry. In the last year financial year, Hipgnosis says it spent £120 million acquiring twelve catalogues.