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HMV announces alliance with Tesco Ireland

By | Published on Friday 19 June 2015

HMV

HMV has announced a deal with Tesco Ireland which will see 80 of the supermarket firm’s 142 stores in Ireland have an HMV@Tesco concession selling CDs, DVDs and some gaming gubbins.

Hilco-owned HMV has already extended its reach in Ireland by setting up shop in stores run by Irish video rental company Xtra-vision, which is also owned by Hilco. Meanwhile Xtra-vision itself has put kiosks in Irish supermarket chain SuperValu.

Of course, back in the day, the supermarkets moving into CD selling forced the retail price of the average album down, causing a headache for specialist entertainment retailers like HMV, which also lost the custom of those consumers who only ever visited their stores for the big pop releases which were now available next to the toothpaste and yoghurts.

But the new deal with Tesco will give HMV an extra new brand boost in Ireland, and might result in a better selection of music products in the supermarkets, which have always skewed towards the most mainstream pop releases, and which have generally reduced their CD selection in recent years.



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