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HMV appoints new customer loyalty chief

By | Published on Tuesday 13 August 2013

HMV

HMV has announced the appointment of Dan Truscott, formerly of Barclaycard and GE Money, to lead the relaunch of the flagging retailer’s loyalty scheme Pure.

Confirming the hire, HMV chairman Paul McGowan said: “We are very pleased to have recruited somebody of Dan’s calibre to develop and grow the customer loyalty programme. This appointment demonstrates our commitment to re-enter and grow the Pure customer loyalty service and to properly engage with our customer base”.

He added: “The new Pure scheme will bring unique rewards to its members and we will continue to seek other relevant partners to join the programme”.

Now all HMV needs is some loyal customers.

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