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HMV increases entertainment retail market share slightly

By | Published on Tuesday 1 May 2012


HMV and Amazon are now more or less neck and neck in terms of market share in entertainment retail. So that’s novel, some good news for His Master’s Voice to play with.

As previously reported, the etailer overtook HMV as the biggest entertainment retailer in the UK for the first time just before Christmas, according to figures from Kantar Worldpanel. But in the latest set of the same figures, HMV has seen some growth in market share and Amazon has slipped slightly, so that the former has 19.2% of the market and the latter 19.9%. That said, year on year Amazon has still experienced the most market share growth.

The latest figures don’t account for the dramatic downsizing of the Game shops network after the gaming retailer went to the brink in March, which will impact on the next set of figures. It will be interesting to see if HMV – which has partly blamed a slump in games sales for its recent slide in market share – has benefited from its competitor in the gaming sector’s hardships.