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Business News HMV Timeline Retail
HMV launches bus stop stores
By CMU Editorial | Published on Wednesday 16 November 2011
Ah, bus stop shopping, it’s an obvious development in the smart-phone-owning QR-code-scanning era we live in. Who knew HMV would take the lead here?
Yes, the struggling entertainment retailer has teamed up with 20th Century Fox to buy up outdoor ads at certain bus stops around the UK to promote various DVD releases. Each DVD pack shot will be accompanied by a QR code which will take film fans to a page on HMV.com where they can buy said film on mail-order there and then. Do your Christmas shopping while waiting for the number 49 to Catford Garage, perfect.
Says Mark Hodgkinson, recently appointed Marketing & e-Commerce Director at HMV: “We always look to enable our customers to discover and consume entertainment content in the way that best suits them, and, in an increasingly multi-channel world shaped by mobile technology, we see this innovative partnership with 20th Century Fox as a great new way to connect with film fans”.
