Business News Live Business The Great Escape 2015

How ticketing services are becoming marketing platforms

By | Published on Friday 10 April 2015

Jen Long

Ahead of this year’s Great Escape, CMU Business Editor Chris Cooke is chatting to some of the people set to share insights and expertise within the CMU Insights conference that sits at the heart of the TGE Convention.

And today he’s talking to Jen Long, Music Editor at Dice, who will be discussing the innovative new ticketing app – how it differs and how it works – in a session looking at how ticketing services are becoming marketing platforms as well as sales channels. There are a number of interesting things about Dice, though perhaps most notable is that it is a curated ticketing service, with Long and Head Of Music Russ Tannen selecting shows for inclusion.

On the curation element, Long says: “I think everyone has been in a position where you’ve wanted to go to a show, or find something to do with a friend one night, searched online, and just been overwhelmed. Especially in a city like London where there is so much choice. And that awful moment where you realise you’ve missed seeing a band you love, just because you didn’t realise they were in town. We wanted to offer a place where music fans can go to discover not just what is on, but what is on and unmissable”.

The curation element makes Dice a prime example of a ticketing service that is also a marketing platform. Long agrees: “Discovery is really important to us at Dice. We want to help fans find out about more gigs, buy more tickets, go to more shows, and fall in love with more incredible artists. Everything we do is focused on publicising the shows we ticket because if they’re on Dice, they deserve to be attended”.

Read the full interview with Long here. And check out all the information on Music Marketing Is Broken: Let’s Fix It, the strand in which this discussion will appear, here. And buy yourself a TGE delegates pass here.



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