Hulu owners may sell

By | Published on Thursday 23 June 2011


US-based video-on-demand service Hulu is considering putting itself up for sale, according to a Wall Street Journal report, after the firm’s board received an impressive unsolicited offer to buy the company.

Hulu, which offers both ad-funded free and subscription-based TV-on-demand, is currently owned by three of the companies which feed it content – Disney, News Corp and NBC – as well as Providence Equity Partners. Reports suggest Hulu’s management is now considering opening the doors to other offers, as well as considering the one already made

Hulu is seemingly pretty successful and its CEO, Jason Kilar, recently said the company was now profitable. A similar UK service, SeeSaw, has not enjoyed the same levels of success, possibly because the content owning broadcasters who conceived it were not allowed to stay directly involved because of competition concerns.

As previously reported, the current owners of SeeSaw, Arqiva, recently announced they intended to shut the service down, though reports this week suggest they may have found a buyer in US investment firm Criterion Capital Partners.