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Ikea not interested in Kanye West collaboration

By | Published on Wednesday 3 August 2016

Kanye West

Seemingly not too busy in his role as Apple Music/Tidal peacemaker, Kanye West is really keen to move his own brand into furniture design, and that obviously requires a formal partnership with good old Ikea.

You may remember that West tweeted how he had been “super inspired” by a trip to Ikea’s HQ back in March. And earlier this week the rapper told Radio 1 that: “I have to work with Ikea – make furniture for interior design, for architecture”.

But sorry Kanye, Team Ikea aren’t so interested in any tie-up just now. “Although we are really flattered by Kanye West’s high interest in Ikea and the speculation around a joint venture, we have no plans to collaborate at this point in time”, a spokesperson for the company told CNBC.

But they did meet with West at their Swedish HQ back in March, so what was that all about then? “At Ikea we are constantly curious about different people, companies, artists and events around the world”, said the rep. “To have these connections and inspiring meetings is an important way for us to find new ways to create a better everyday life for the many people”.

I’ve no idea what an IKANYEA table might look like, but West and Ikea definitely share a passion for talking pretentious nonsense.